How to Set Up Facebook Messanger

Do less work! Set up your Facebook Messenger to answer frequently asked questions and let your customers know when you're out!

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Step 1: Navigate to Messanger Settings!

It can be a little complicated, so here's a video to get you started!

Step 2: Start Optimizing!

Let's start with something simple; a greeting aka "Instant Reply." Here are the 3 things I suggest having in a reply:

1. Thank you for visiting

2. Something about you!

3. An advanced action they can take right now (visit the website, shoot you an email, etc.)

I'd recommend sending this instantly. People aren't on Facebook pages for very long; the faster you can "suck 'em in," the better!

Now on to your "Away Message." I'd highly recommend setting this to both Instagram and Facebook if you're able; it just makes things easier! Also, be sure to set the times you'll be away/ out of the office! (One step closer to walking the dog and not rushing in to answer a message...YAY!) Make sure to include...

1. Thank you for visiting

2. When they can expect to hear from you next

3. An action a user can take to get more information or keep them entertained and make your page memorable.

I've seen people link to the website's FAQs and even some link to a BuzzFeed quiz where they ask the person to come back and comment with what their results were!

Now on to the more advanced stuff, "Questions for Potential Customers" and "Frequently Asked Questions." You can't have these both on at the same time, so it's important to know which one is best for you. Here's a breakdown.

"Questions for Potential Customers" should be thought of as a lead generation form. This can also be the first thing people see on your page if your goal is lead generation. You can collect information such as email, phone number, and get to know a bit about their problem or what they're inquiring about. This typically means the person is looking for you to follow up. This category also allows you to send a reminder if the person left the form without responding to all questions!

"Frequently Asked Questions" should be used for people who maybe don't want a follow-up and used as a way to prevent spending time answer silly questions. Consider linking to your return policy, shipping information, and other FAQ's.

Next up, we have "Appointment Reminders" this only works if you have your appointments set up or synced to Facebook, and it's pretty self-explanatory. If you utilize this function of Facebook, I'd highly recommend setting up a messenger reminder; most email reminders go to spam, so I could see this improving your retention rates!

Finally, we have "Page Recommend" and "Page Not Recommend". This is just sending a personal response to anyone who leaves a review on your page. I highly recommend setting this up, and I recommend publically responding! Try to make this message as personal as possible, maybe include a photo of your team and talk about how thankful you are to have such loving clients, or if the person does not recommend your page, encourage them to reach out to talk further on what could have been done differently.

Lastly, we have "Contact" and "Location," which allows you to let the person know of your contact information or location. Easy Peasy.

Have questions? Please message me at thesleepypigsmm@gmail.com!

Until next time,